Sweden Strategy – POSTPONED

Posted on 29 January 2014 under PIWOSA Events

Core Activity:

PIWOSA will be running a single dynamic and creative tasting event at the Grand Hotel, Stockholm for trade, press and consumers. This will be followed by a dinner at the Operakallaren for 80 press and trade.

The objective of the tasting will be to increase awareness and understanding of South Africa as a producer of top quality wines at sensible prices. There will be series of tasting events taking place including some ‘old vintage’ wines, and blind comparative tastings offering trade and consumers the opportunity to Win Trips to South Africa.

The Event will also launch our PIWOSA Women in Wine programme – promoting and assisting Women with the ambition to further their career in the Wine Industry.

Programme

11am – 1pm: Private tasting for Monopoly buyers from Sweden, Norway and Finland.
2.30pm – 5.30pm: Tasting for Press and Trade (to include FLIGHT CLUB and THE PIWOSA WINE SAFARI)
5.30 – 7.45pm: Exclusive consumer tasting for selected Wine Clubs
8pm – 1am: VIP Trade and Press Dinner at the Operakallaren.